Will Crowley
Will is a 20× Salesforce certified architect with 21 years building enterprise systems. He's worked through Salesforce operations at APCO Holdings, commercial-services leadership at Consolidated Communications, and an independent practice that's now centered on AI implementation. As an advisor to Elevate, he's the voice asking whether an architecture choice would survive him having to ship it.
- 20×
- Salesforce certifications
- 21
- Years architecting
- 2024
- AI Specialist since
- 200+
- Builds shipped
How I advise
The enterprise-architecture and scalability lens.
Reviews Elevate's reference work with one question: will this still hold up at 10× the data, 10× the load, and a different model underneath. Pulls the patterns that survive his own production AI builds back into the firm.
What I believe
Twenty years of enterprise builds taught me how software actually scales: anyone can demo something that handles ten requests on the happy path. The architecture you trust is the one still holding up at 10× the data, 100× the users, and a model swap mid-flight. AI raises the stakes on every one of those.
Pick the architecture that scales. The model will change before the contract does.